Our Proposals

Our Louth store first opened in 1985 and has been trading as Morrisons since 2009. It provides high quality affordable fresh food for local residents and plays an important role in attracting shoppers into the town centre – so other shops and services benefit too.

We’re proposing to replace the old store with a new, bigger and better Morrisons for Louth. The new store will continue to offer the full Morrisons range of fresh food including our popular ‘Market Street’ with specialist butchers, bakers and fishmongers, as well as a customer café.

If our planning application is approved, we expect construction of the new building to take around 18 months to complete – during which time the existing store will remain open to keep serving our customers.

Site layout plan for proposed Louth store redevelopment

The new store will have a sales area of 20,000 sq ft – that’s 37% larger than the existing store. A bigger store means more local job opportunities. We currently employ 82 colleagues in Louth – that will increase to around 130 when the new store opens.

We’ll include a customer café and toilets, and the redesigned car park will provide 195 spaces (including disabled, parent & child, click & collect and four electric vehicle charging points).

Artists’ impression of the proposed new Louth store

As well as maintaining access from Monks Dyke Road, we’ll provide a new vehicle access from Eastgate.

Proposed new vehicle access from Eastgate

In recent years we have opened several ‘new look’ stores, and we’d like to bring some of the new innovations we’ve learned from there to Louth.

Fresh produce at our Kirkby store (opened October 2021)